Mashable, The Today Show, Business Insider, USA Today, Huffington Post, Ellen Degeneres and more.
When Intel acquired PasswordBox in 2015, we launched a new, jointly-built software called True Key by Intel
My team grew along with my responsibilities, as I became a budget-backed growth hacker, creative soul and the face of True Key.
Roles: launch strategy / project management / creative concept / awareness / PR / user acquisition / content
marketing / social media marketing /
technical marketing / agency manager / data + multi-stakeholder reporter / evangelist + spokesperson
I lead the launch strategy for True Key and landed a spot on stage for the grand unveiling of the application at CES 2015, with the CEO of Intel. True Key was the company's most successful product launch to date.